I divided my research direction into 5 parts:
Luxury / High street / Sports / Cosmetic / Accessories
Then I started with the topic of cosmetic that I was most interested in and organized a list.
I hope to reflect my theme from multiple dimensions, so I selected 12 projects or commercial goods of different brands. They challenge body shaping from different aspects of women power / bare skins / racism / age / body size / tone differences.
After tutorial, I realized that my research was not in-depth enough.
Many brands are driven by economic interests. In order to be politically correct and attract more different consumer groups, superficial and false beauty campaigns are carried out.
I need to further investigate the culture behind the brand and find a brand that truly speaks for women and the body.