After talking with Cai, I realized that I should find the intersection between my topic and my real passionate field.
As a young girl, I like shopping and focus on fashion, always paying attention to the latest brand information and fashion new trends.
I am confident that if I combine the topic of “body shaming” with fashion, I can make a work that shows “Myself“.
So I went to a Sainsbury local, the nearest market to my home, to research what kind of magazines the general public would read in their daily life.
I read over all the magazines about “fashion”, “women” and “lifestyle” on the shelf, found that all the women who appeared were slim or fit models, except for the only large model used in the advertising of weight-loss equipment.
I think this situation aggravates people’s negative impression of non-standard body.
So I came up with a new idea: why don’t I make a magazine dedicated to debate body shaming?
In my magazine, there is no comparison between different bodies, only positive encouragement for all bodies.
I can collect the projects and products of the body positive brand, and arrange them into my body campaign magazine, which is equivalent to a list. Through my works, people can learn more about the efforts that brands and agencies have made and gain power from them.
This is also based on the situation of corona, it is difficult to find a model to take photos or find a factory to make real objects. To make a magazine, I need a lot of in-depth research and graphic design which are no real obstacle for me.
Then I made a new 3 months plan: