I build 15 questions in terms of visual, emotional, and commercial to get a better understanding of how young Chinese women feel about unaltered bodies in lingerie commercials.
- Before answering the following questions, are you happy with your body?
- Use one or two words to describe your body
- Do you think you have achieved body acceptance in China?
- What internal or external factors do you think affect body acceptance?
- Do you use Photoshop to edit your photos?
- What is the reason for editing your photo?
- In your daily life, are you influenced by commercial advertisements protentially?
- In lingerie commercials, would you rather see the real bodies or beautify images?
- Would you prefer NEIWAI’S campaign or mine? Why？
- As a consumer, do you want to buy the products of the above pictures?
- How do these unaltered different/imperfect body images make you feel?
- Rate each image
- Please explain why you gave the highest and lowest scores to the pictures, such as what visual or emotional effects they had on you?
- How would you react if you saw these posters on a billboard?
- Choose your favourite poster and give reasons or suggestions for improvement.