Playful Promises has no massive marketing teams devising schemes for click-bait. Instead, a small team, based in London, keeps the whole thing running.
This brand has done so much work over the past few years in expanding their size range, tackling a lot of stereotypes about the lingerie industry, and collaborating with some amazing people.
Impressive Size Range
Playful Promises have been continuously endeavoring to expand their size range, they make over 85 bra sizes in total.
The care and attention Playful Promises pays to ensure each design works well for a number of body-types is very evident on their website. Many items have subtle yet key differences in construction across the size ranges.
One of my favourite things about Playful Promises sizing is the imagery they use to accompany their designs. While many brands offer plus-size options, they often neglect to photograph the pieces on actual plus-size models. Playful Promises, on the other hand, include core-size, fuller bust, and plus-size models wearing all of their designs on their website.
Body-Positivity
Alongside this, it’s made even better by the array of body types and body markings they re-post on their shopping website and social media accounts, showing their customers that these designs are indeed made for them – not just those blessed with model-esque figures.
Inclusivity Across the Board
There is not just sizeism in the fashion industry but a lot of racism, ageism, and other exclusion.
As the first lingerie brand to cast trans models, Playful Promises think gender fluidity and true representation is vital in their lingerie ads, they are continually working with a broad range of models.
“the courage to be disruptive, to challenge societal norms, to uplift communities that don’t have much support.”
Social Media
Playful Promises is really careful to not just make sure that images are includes but that social media space is as inclusive as possible too; Showing a wide range of people and that we offer them some protection and defense against internet trolls like Facebook groups only have Women and Femme identifying members.