All of my stakeholders were satisfied with the unaltered bodies in lingerie advertising, they mentioned these natural images make them feel comfortable and relaxed.
However, five of them considered NEIWAI’s image makes them more willing to buy the products than mine. because Asian models look more approachable and similar to their own bodies.
Respondents prefer the latter two photos because they can see the emotions conveyed by the models.
The lowest score for g is due to the fact that it is too direct and large for this plus size figure and does not show beauty.
Interview experts
As a matter of fact, there are two other reasons to explain why NEIWAI’s image makes them more willing to buy the products than mine.
Some hold their view for the reason of differences body ranges are displayed too straightforward without visual aesthetic in my campaign. Rong Zhang (women’s wear designer)claimed that her attention is completely attracted by the figure, which will distract the audience’s attention to the products and may negatively affect the commercial value of the advertisements.
Moreover, one of my target audiences (Xinyu Tang) pointed out that only part of the body on the photo makes me feel it’s just selling goods, but the emotions conveyed by the model’s facial expressions resonate more with me.
As a result, valuable body-positive lingerie advertisements should express positive emotions while emphasizing the beauty of different bodies.