Base on limitations of NEIWAI’s campaign “NO BODY IS NOBODY”, my intervention is creative a new campaign named “YOUR BODY YOUR RULES” which combined with the more inclusive body images and original posters.
Process Review
Firstly, I selected body images from Calvin Klein and Playful Promises that include five elements: skin tone, plus- size, skinny, striae and tattoo. Secondly, I used Photoshop to remove the brand logo on the underwear and the face of the model in the picture then changed the background to solid colors to make the audience pay more attention to the body. Thirdly, I combined body negative products with body positive slogans to design five posters (via Illustrator).