First of all, I told David what I researched about the concept of the virtual reality metro campaign. David pointed out many aspects that I had not considered and provided me with very useful suggestions.
- Focus more on making changes than on form
I should go back to my main question “How to combat body-shaming of young women in China under homogeneous representations of beauty within commercial influence?”
Too focused on the form made me forgot about where the campaign is held is not the most important thing. What matters most is how I change the commercial influence.
- Simpler and more powerful direction
Because young Chinese women are my target audience, David suggested that it’s better to focus on a Chinese brand, for example, Neiwai which I have been researched, and changed Neiwai’s photos as an example to show how they can do better.
Due to COVID-19, it is difficult for me to find models with different shapes to shoot the original image, but I can make changes in the Neiwai’s original project.
After the previous research on different brands, I have concluded the shortcomings of Neiwai’s underwear pictures, the next step is to change it
Then compare my final work with photos of their project and show them to my stakeholders for the test.