I was looking for a suitable place for my campaign, until one day I walked into the metro, I found posters everywhere and commercials all around me.
I realized that I could organize a campaign in the subway, of course, which is difficult to achieve under the corona situation, so I planned to use a virtual way.
Because my target audience is young Chinese women. I set the location in Shanghai which is the most modern big city in China which leading the fashion trend.
Unlike the West, which has made a lot of efforts in body-positive, China is just getting started in it. I can apply many excellent Western experiences I learned in research to my campaign.