Calvin Klein recently caused a stir when it invited Jari Jones, an LGBT large-size African-American woman, to pose for its pride campaign and put up a giant posters of her on the streets of New York.
In the face of the new trend contrast with traditional aesthetics, there are also many points of view collision.
Some feel CK’s choice of Jari Jones has nothing to do with promoting a new aesthetic. It was only because she was buxom, African-American, transgender and politically correct that Calvin Klein chose her.
While some believe plus-size models weaken the fight against obesity, they also represent a big step for brands in addressing the diversity of bodies.
After all, Kate Moss before the extreme thin caused by the aesthetic popularity, caused many people’s anorexia, will also bring unhealthy effects.
I researched the opinions of Chinese netizens on Weibo and found that the females had different feelings about this advertisement:
“The message from this AD was: firstly, Calvin Klein has larger size underwear; secondly, it should be very elastic and comfortable. “
“Advertising is not about celebrating beauty, models are not equal to beauty, models are just showing goods to people who need them.”
“It was only when I saw a plump girl unrestrained in her underwear that I believed it was really comfortable, rather than seeing skinny girls in tightly strapped underwear designed not for the real demands of work and play, but for the beauty and sexiness of a male perspective. “
Women wear underwear to please nobody
Perhaps in many cultures, obesity is linked to self-control as a sign of indiscipline rather than an immutable physical defect. But a person’s body shape is all related to genes, society and environment.
Therefore, CK’s political correctness provides an opportunity for people to face up to the intolerance in today’s society.